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Press Relations and Public Affairs: Adapting to Media Change

Like all audiences, journalists today are over-solicited and saturated with information, press releases, and events to cover. Emerging in this jungle and creating trustful relations with your stakeholders now requires a new and creative approach.

We certainly rely on traditional tools (press releases, press kits, events, meetings, etc.), but here again, we always seek to deploy new tools to reach journalists and opinion leaders more effectively (digital and social newsrooms, production of data studies and barometers, digital experiences, etc.).

Vectors assists you in designing and implementing tailor-made and original strategies, based on an ultra-personalized analysis of your needs, targets, and potential. 
Our services:

Press relations and opinion leaders 01

Public affairs 02

Press office: mapping and press lists, press releases, press kits, follow-ups 03

Thematic digital campaigns: barometers, observatories, digital experiences 04

Content writing and language elements 05

Media training 06

Organization and management of public speaking engagements" 07

01/ WHO - Independent Panel for Pandemic Preparedness and Response

WHO - Independent Panel for Pandemic Preparedness and Response

Raising awareness of the analyses and recommendations of international experts on the management of the COVID-19 pandemic by the member states of the WHO.

Vectors intervened to publicize the findings of the Independent Panel for Pandemic Preparedness and Response, especially the recommendations made by experts, in France and abroad through media relations.

Main Objective:

To sensitize political/institutional actors to act and integrate international best practices :

  • Assistance in defining strategy
  • Management of press relations


  • 2 AFP news dispatches on the day the report was released.
  • Broadcast of certain excerpts on some radio/TV channels thanks to the sound recording by the correspondent of Radio France and the video filmed by AFP.
  • Invitation of the spokesperson to two midday shows on major French radio stations.
  • In-depth articles in mainstream (Le Monde, Les Echos, etc.) and specialized (Le Quotidien du médecin) print media.

Social Media, Editorial, and Influencers

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