Like all audiences, journalists today are over-solicited and saturated with information, press releases, and events to cover. Emerging in this jungle and creating trustful relations with your stakeholders now requires a new and creative approach.
We certainly rely on traditional tools (press releases, press kits, events, meetings, etc.), but here again, we always seek to deploy new tools to reach journalists and opinion leaders more effectively (digital and social newsrooms, production of data studies and barometers, digital experiences, etc.).
Press relations and opinion leaders 01
Public affairs 02
Press office: mapping and press lists, press releases, press kits, follow-ups 03
Thematic digital campaigns: barometers, observatories, digital experiences 04
Content writing and language elements 05
Media training 06
Organization and management of public speaking engagements" 07
WHO - Independent Panel for Pandemic Preparedness and Response
Raising awareness of the analyses and recommendations of international experts on the management of the COVID-19 pandemic by the member states of the WHO.
Vectors intervened to publicize the findings of the Independent Panel for Pandemic Preparedness and Response, especially the recommendations made by experts, in France and abroad through media relations.
Main Objective:
To sensitize political/institutional actors to act and integrate international best practices :
- Assistance in defining strategy
- Management of press relations
Outcomes:
- 2 AFP news dispatches on the day the report was released.
- Broadcast of certain excerpts on some radio/TV channels thanks to the sound recording by the correspondent of Radio France and the video filmed by AFP.
- Invitation of the spokesperson to two midday shows on major French radio stations.
- In-depth articles in mainstream (Le Monde, Les Echos, etc.) and specialized (Le Quotidien du médecin) print media.
